About Rik

My Story

I love life. I am into music, art, literature, philosophy and I am obsessed by the future. I started my career as a teacher of literature, switched to sales, sales and marketing management and was leading international manufacturing businesses for many years as general manager. I have always been focusing on business model innovation and customer centricity and I have been an early adaptor of technology and digitization to outrun competition. I implemented my first CRM in 1989, was fast with marketing and sales automation and even run my production planning on an early AI. Technology is an enabler, not a threat.

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My Keynotes

The #NCS (how to travel The Twilight Zone)

We are entering the 3rd decade of the 21st century. The Zeros were ‘The Brewing of the Perfect Storm’. The Tens were ‘The Tipping Point’. In this keynote Rik brings a brief history of the forces that shaped this century so far and that are going to define our New Normal. He makes clear that at the end of 2012 we have passed a tipping point in history. The Old Normal is not dead yet and is fighting for survival and the New Normal is not born yet and is eating its way into society and business. The business models of today are all just transformational forces in a future that is being written right now. Nothing we see is going to be the final version. We need to see things as they can become.

Managers The Day After Tomorrow

Everything is changing at the speed of light in the world of business. Leaders have to connect to the many and at the same time be able to engage the individual, if they want to survive in The Day After Tomorrow.

The Algorithm Economy

Algorithms rule the world: they impact how we work, how we live and how we buy. By 2035 they will have changed the fabric of society just as much - if not more – as the introduction of electricity and the world wide web.

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My book


Technology is creating a perpetual state of business revolution, to keep in tune, a manager needs to be open for the new normal, has to read to signs of change, to focus on the customer and to dare to experiment. . . Above all managers have to connect to many and to engage individuals in order to help their business models to survive.

In this book, Rik reveals the forces of this changing world, so that managers could hold on to new insights to develop their own Day After Tomorrow.

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Inspiration & social media

Rik Vera Please keep your mobile device
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