About Rik

My Story

I love life. I am into music, art, literature, philosophy and I am obsessed by the future. I started my career as a teacher of literature, switched to sales, sales and marketing management and was leading international manufacturing businesses for many years as general manager. I have always been focusing on business model innovation and customer centricity and I have been an early adaptor of technology and digitization to outrun competition. I implemented my first CRM in 1989, was fast with marketing and sales automation and even run my production planning on an early AI. Technology is an enabler, not a threat.

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My Keynotes

Managers The Day After Tomorrow

Everything is changing at the speed of light in the world of business. Leaders have to connect to the many and at the same time be able to engage the individual, if they want to survive in The Day After Tomorrow.

The Algorithm Economy

Algorithms rule the world: they impact how we work, how we live and how we buy. By 2035 they will have changed the fabric of society just as much - if not more – as the introduction of electricity and the world wide web.

From threat to opportunity: learning to surf the wave of AI to shape your day after tomorrow

Now we realise that the next digital tsunami is going to hit every business in the next decade, the big question is how to shape your company so it is future proof. We have already lived 3 digital eras and are entering the 4rd, while the 5th is already visible, so what is the next battlefield? What does it take to get there? How to innovate your business model, culture and leadership?

Clients that came before you
My book


Technology is creating a perpetual state of business revolution, to keep in tune, a manager needs to be open for the new normal, has to read to signs of change, to focus on the customer and to dare to experiment. . . Above all managers have to connect to many and to engage individuals in order to help their business models to survive.

In this book, Rik reveals the forces of this changing world, so that managers could hold on to new insights to develop their own Day After Tomorrow.

Do you want to receive an offer for 5 copies or more? Send us a mail



Inspiration & social media

Customer is the Answer

In this video, I talk about the paradox of customer centricity or how far can companies go in showing that they really really know their customers.

Rik Vera Please keep your mobile device
in a upright position (portrait mode).