We are entering the 3rd decade of the 21st century. The Zeros were ‘The Brewing of the Perfect Storm’. The Tens were ‘The Tipping Point’. In this keynote Rik brings a brief history of the forces that shaped this century so far and that are going to define our New Normal. He makes clear that at the end of 2012 we have passed a tipping point in history. The Old Normal is not dead yet and is fighting for survival and the New Normal is not born yet and is eating its way into society and business. The business models of today are all just transformational forces in a future that is being written right now. Nothing we see is going to be the final version. We need to see things as they can become.
Now we realise that the next digital tsunami is going to hit every business in the next decade, the big question is how to shape your company so it is future proof. We have already lived 3 digital eras and are entering the 4rd, while the 5th is already visible, so what is the next battlefield? What does it take to get there? How to innovate your business model, culture and leadership?