In the next years, the offline world will completely digitize. Are you ready for that? Is your company?
Picture all the technology that exists that can already replace what you do today, and then think of the speed at which all things digital are evolving. Now perform the same exercise for your organisation. And be honest. Many of us freeze when we think of this evolution and we keep focussing on Today and Tomorrow. But as Peter Hinssen puts it “The Day After Tomorrow will be here a lot sooner than you think and take you by surprise if you don’t prepare for it now”. And Artificial Intelligence will be a big part of that future. Time to stop ignoring it and explore how we can turn it into our benefit. Don’t expect purely technological explanations in Rik’s story. This keynote explores how we need to let our customers’ behaviour and needs lead our companies and which role highly intelligent technologies need to play in that.